Sherwin Williams Color of the Year 2024: The Warmth of Persimmons

The practice of selecting a Color of the Year (COTY) gained popularity after Pantone started the trend in 1999, with many brands like Sherwin-Williams following suit. This annual selection is more than just a marketing strategy; it reflects a deep analysis of current trends across various domains such as fashion, architecture, design, pop culture, and travel. The color marketing teams at these companies engage in an intensive process of reviewing these trends to identify colors that capture the essence of the current cultural and social zeitgeist. The chosen color often tells a story, capturing both micro and macro trends observed in society​​.

So what's been chosen for 2024? Sherwin-Williams, through its HGTV Home brand, has announced "Persimmon" (HGSW6339) as the Color of the Year for 2024. This selection is part of the "Renewed Comfort" color collection and represents a significant trend in home design and aesthetics. Craftwork is a team of go-to color experts here to guide you through the color trend and show off our work with Persimmon.

Persimmon: A Glimpse into the Color of the Year

What is it?

Persimmon is described as a "grounded earthy terracotta" color. This shade is notable for its warm, earthy elements that bring an uplifting and personal touch to home environments​​.

How does it feel?

The color psychology exudes a sense of warmth, vitality, and a hint of nostalgia. Its earthy yet energetic nature makes it a versatile choice for a variety of spaces​​.

What's the Visual Appeal?

The terracotta shade is complemented by tangerine tones, making it a neutral color trend that still stands out. This combination is both energetic and earthy, offering a refreshing change from more traditional neutrals​​.

What's it Influenced by?

The color is likened to European rooftops, suggesting a connection to classic, timeless architectural elements. This aspect brings a rich warmth to interior designs, making it ideal for creating cozy yet stylish spaces​​.

Incorporating Persimmon in Home Design

As mentioned earlier, the selection of Persimmon reflects a broader shift toward colors that are both comforting and energizing. In a time where home spaces are increasingly valued for their emotional impact, new colors like Persimmon play a vital role in shaping the ambiance of a home. Its ability to blend modern vibrancy with traditional warmth makes it a compelling choice for homeowners and interior designers looking to create spaces that are both inviting and dynamic. Here are four ways to think about the color of the year:

Living Rooms

Accent Walls: Create a focal point with an accent wall painted in Persimmon. This adds depth and warmth to the room, making it feel cozier.

Textiles and Upholstery: Consider Persimmon-colored throw pillows, area rugs, or a statement armchair to infuse the color palette without overwhelming the space.

Art and Accessories: Incorporate the paint color through artwork, vases, or decorative objects. This subtle approach allows you to experiment with the new color without committing to larger changes.

Kitchens and Dining Areas

Cabinetry: For a bold statement, paint kitchen cabinets in Persimmon. This can transform the kitchen into a warm, welcoming hub of the home.

Backsplash Tiles: Use Persimmon-colored tiles for a lively and attractive backsplash that can become the centerpiece of your kitchen.

Table Linens and Dinnerware: Introduce the paint color through tablecloths, napkins, or even dinnerware for a pop of warmth and energy during meals.

Bedrooms and Nurseries

Bedding: Use Persimmon in bedding - think comforters, duvets, or pillowcases - for a warm and inviting feel. Persimmon with different patterns and textures can add depth and interest to the decor.

Accent Furniture: A Persimmon-colored ottoman or side chair can add a stylish yet comforting element to the room. Especially in nurseries, balance Persimmon with softer tones like pastel pinks, blues, or greens to create a soothing environment.

Window Treatments: Curtains in this shade can create a soft, warm glow when the sunlight filters through, enhancing the room's ambiance.

Bathrooms

Towels and Rugs: Add Persimmon-colored towels or bath mats for an instant makeover that's both practical and stylish.

Wall Paint: Consider painting a feature wall in Persimmon to add depth to a typically small space.

Decorative Accents: Small items like soap dispensers or decorative baskets in Persimmon can add a touch of color without overwhelming the space.

Craftwork's Persimmon Colored Nursery

When it comes to designing a nursery, the right color authority can make all the difference. This year, we've embraced warmth and style by integrating Persimmon, the Color of the Year for 2024, into our nursery design.

Color psychology is more than just a visual element; it's a pivotal aspect of creating an environment that can stimulate your baby's imagination and soothe them into slumber. Persimmon is a dynamic yet comforting shade that echoes the joy and creativity we wish to instill in our children's earliest memories.

Pairing Persimmon with soft neutrals and natural textures brings a balanced and harmonious feel to the nursery. We've selected organic cotton fabrics, plush woolen rugs, and sleek wooden furnishings to complement this standout shade. The pantone color's versatility welcomes a variety of themes, from a modern safari to a tranquil woodland retreat.

The Wrap Up

Persimmon is more than just a color; it's a backdrop for growth, discovery, and comfort. It offers a modern yet timeless charm that's perfect for any nursery. Ready to start your own makeover? We're here to inspire and guide you on this colorful journey. We love hearing from fellow parents and design enthusiasts. What are your thoughts on Persimmon for a nursery? Have you embarked on a color makeover of your own? Share your stories and photos with us!